diff --git a/web/app/c/[slug]/page.tsx b/web/app/c/[slug]/page.tsx
index c39ba57..f2edbe6 100644
--- a/web/app/c/[slug]/page.tsx
+++ b/web/app/c/[slug]/page.tsx
@@ -81,7 +81,14 @@ export async function generateMetadata(
   const c = await loadCase(slug);
   if (!c) return { title: "Case file not found" };
 
-  const title = locale === "pt-br" ? (c.fm.topic_pt_br ?? c.fm.topic ?? slug) : (c.fm.topic ?? slug);
+  // Prefer the narrator's body H1 (the magazine headline) over the generic
+  // auto-derived frontmatter topic ("Dow Uap D44 …"). This is what search
+  // engines and link cards show, so it must be the human title. Two H1s when
+  // present: EN then PT-BR; fall back across them, then to frontmatter.
+  const h1s = [...c.body.matchAll(/^#\s+(.+)$/gm)].map((m) => m[1].trim());
+  const title = locale === "pt-br"
+    ? (h1s[1] ?? h1s[0] ?? c.fm.topic_pt_br ?? c.fm.topic ?? slug)
+    : (h1s[0] ?? c.fm.topic ?? slug);
   const desc = pickLead(c.body, locale).slice(0, 200);
   const canonical = `${SITE_URL}/c/${slug}`;
   // OG image — use the case's editorial illustration when present. WhatsApp,